LG Fashion Week is just around the corner!!!  LOVAS is set to hit the runway with Sisters on the 30th and I can’t wait to get some runway shots.  These images were shot on location at Studio Cycle Group where I had the opportunity for more creative shots during the shoot and with such a great team, I will even say they look wicked.  After finishing up the post and getting the books printed, I noticed that lots of folks have used an app for their mobiles to get a similar look…maybe if I waited, I could have saved me some time! See ya at the show.

LOVAS AW 2011 Sisters Barcelona LOVAS AW 2011 Sisters Couch LOVAS AW 2011 Sisters Jukebox LOVAS AW 2011 Sisters Pipes Photography – Christian Badanjak
Styling – Kirsten Reader from Judy Inc.
Hair/Make-Up – Alexandra Mackovski from Pure Mer
Jewellery – Rita Tesolin
Footwear – Nine West
Models – Frances (ELITE) and Madison (FORD)

With colours inspired by the periodic table of the elements, Elemental was a pleasure to shoot (a great team makes it so!) and the simple layout really allowed for the narrative to come through.  Information about each look was added in post above or below each look with thin lines capped in arrowheads, reinforcing the scientific origins of the collection. Check out the cover shot I posted oh…just a little while back…

Elemental Collection Layout 1 2 3 4 5 6 7 8
Photography – Christian Badanjak
Stylist – Kirsten Reader for Judy Inc.
Hair – Mike Kulic, Karen Tsan and Arbella Shamoun for MK Hair Design
Make-Up – Alexandra Mackovski for Pure Mer
Jewellery – Rita Tesolin
Models – Jessica, Brett, Ishie, Frances and Daniel for Elite Model Management

A peek into the new collection by LOVAS…

LOVAS S/S 2011 teaser

LOVAS Wesley Badanjak Spring Summer 2011

Photography – Christian Badanjak
Stylist – Kirsten Reader for Judy Inc.
Hair – Mike Kulic for MK Hair Design
Make-Up – Alexandra Mackovski for Pure Mer
Jewellery – Rita Tesolin
Models – Jessica, Brett, Ishie, Frances and Daniel courtesy of Elite Model Management